Marschall Immobilienfinanzierung
Website · Brand identity · Business cards
Brand and website for property financing on Mallorca.
Web design & development
Business websites that are fast, clear and built to convert
We design and develop custom websites for small and medium-sized businesses — from the first structure to launch and ongoing improvements. Every site is built for speed, search visibility and the enquiries that matter to you.
A website is a sales tool, not a brochure
For most businesses, the website is where a first impression turns into a decision: to call, to request a quote, or to move on. That only works when the structure answers the questions buyers actually have, the design reflects the quality of your work and the technology does not get in the way.
We combine these three layers. Strategy and content structure come first, design follows the message, and development turns it into a fast, accessible site that your team can maintain. Because we also work on SEO, content and marketing, the website supports those channels from day one instead of being retrofitted later.
Typical challenges
When it is time for a new website
Typical situations in which businesses get in touch with us:
The site no longer reflects your business
Your services, positioning or the quality of your work have moved on, but the website still tells the story of several years ago.
Visitors do not turn into enquiries
People arrive, but the path to a call or a request is unclear, forms are long or the signals that build trust are missing.
It is slow or fragile
Page builders, a long list of plugins and an outdated theme make every change risky and every page heavy, especially on mobile.
Search engines cannot place you
Important services have no page of their own, headings and metadata are missing, or the structure confuses search engines.
Systems do not talk to each other
Enquiries are copied into your CRM by hand, bookings run in a separate tool and nobody knows which channel brought which lead.
Two languages, two quality levels
German and English content is inconsistent, partly machine-translated or mixed on the same page.
Deliverables
What we deliver
Every project is scoped individually. Depending on your needs, a website project includes:
Strategy and structure
Goals, audiences, page architecture and the content each page needs to do its job — agreed before design starts.
Custom design
A design system built on your brand: typography, colors, components and responsive layouts for mobile, tablet and desktop.
Development
Clean, maintainable code with a modern framework, server-side rendering and close attention to Core Web Vitals.
Content and copy
Copywriting and editing in English and German, plus photography and video if your site needs new material.
SEO foundations
Semantic HTML, metadata, structured data, XML sitemaps, redirects from old URLs and a correct multilingual setup.
Integrations
Contact forms, CRM, booking tools, newsletters or custom APIs — connected securely and without unnecessary tracking.
Accessibility
Keyboard navigation, sufficient contrast, readable typography and semantic structure, targeting WCAG 2.2 AA.
Care and improvement
Updates, monitoring and continuous improvements after launch, as a separate agreement if you need them.
Related work
Wohnzeiten
Website · SEO · Performance marketing
Website, SEO, ads, social media, photo and video for a kitchen and furniture workshop.
Process
How a website project runs
A clear sequence with decisions at the right moment — so you see progress early and avoid surprises late.
- 01
Discovery
We look at your business, your customers, your current site and its data, and agree on goals and scope.
- 02
Structure and content
Sitemap, page outlines and key messages. For relaunches, a complete URL inventory and redirect plan.
- 03
Design
Design system and key page designs for mobile and desktop, reviewed with you before development.
- 04
Development
Build, integrations and content on a protected preview, with regular check-ins.
- 05
Launch
Final checks across devices and browsers, redirects, search engine setup and a monitored go-live.
- 06
Improve
After launch we review real usage and search data and refine what matters most.
Methods
Technology and standards
We choose technology for your requirements, not out of habit. For most custom websites we work with:
Build
- Next.js and React
- TypeScript
- Static generation and server rendering
- Tailwind CSS design systems
Content
- Headless CMS or file-based content
- Multilingual routing
- Image optimization (AVIF, WebP)
Quality
- Core Web Vitals
- WCAG 2.2 AA
- Automated tests
- Security headers and privacy-friendly defaults
Hosting
- Vercel or comparable platforms
- Preview deployments for every change
- Monitoring
Further reading
Websites5 min read
How to choose a web design agency in Mallorca
Agency, freelancer or in-house? The questions that separate a good web design partner in Mallorca from a risky one — languages, references, ownership, scope and support.
SEO5 min read
SEO for multilingual businesses in Mallorca: how to plan languages, URLs and content
Which languages your Mallorca website needs, how to structure them so Google shows the right version, and why translation alone is not enough.
Websites5 min read
Websites for construction and trade businesses: how your site wins the right jobs
What customers look for on a trade or construction company's website before they call, and how structure, project photos and a simple quote request bring better enquiries.
FAQ
Frequently asked questions
How long does a website project take?
It depends on the scope, the content and how quickly decisions can be made. A focused business website takes less time than a multilingual site with integrations or a relaunch with many existing pages. Once the scope is clear, we give you a realistic timeline in writing.
What does a custom website cost?
The budget depends on the number of page types, content production, integrations, languages and whether existing pages need to be migrated. We provide a written quote based on an agreed scope. Our article on website cost factors explains what drives the budget.
Can we edit the website ourselves?
Yes, if you need to. We set up editing based on how often your team changes content — from a headless CMS for regular updates to file-based content for sites that rarely change.
Do you work with WordPress?
We focus on custom builds with modern frameworks because they give full control over performance, security and design. If WordPress is the better fit for your situation, we will say so — our comparison of custom websites and WordPress explains the trade-offs.
What happens to our search visibility during a relaunch?
We inventory your existing URLs, map each one to its new destination with permanent redirects and keep content that performs. Some fluctuation after a relaunch is normal; careful planning keeps it as small as possible. Nobody can guarantee rankings.
Who owns the website?
Ownership of code, content and accounts is agreed in writing before the project starts. We document the setup so that your business is not locked in to us.
Related pages
Custom business websites in English and German — clear structure, fast technology, built to bring enquiries.
A better website without losing what the old one built up: audit, rebuild, redirects and monitoring.
Websites, project galleries and brand for construction, renovation and trades businesses.
Related services
SEO
Technical SEO, content strategy and migrations that make your services findable.
Branding & design
Positioning and visual identity that make your business recognizable and credible.
Photo & video content
Commercial photography and video that show your business as it really is.
Daniel GolaPlanning a new website or a relaunch?
Tell us about your business and your current site. We will reply with an honest assessment and a proposal for the next step.
Prefer email? Write to hello@framequality.org.