Wohnzeiten
Website · SEO · Performance marketing
Website, SEO, ads, social media, photo and video for a kitchen and furniture workshop.
Search engine optimization
SEO that makes your services easy to find
We improve how search engines crawl, understand and present your website — through technical fixes, clear structure and content that answers what your buyers search for. No tricks and no ranking guarantees, just solid work that compounds over time.
Visibility follows clarity
Search engines reward websites that are technically accessible, clearly structured and genuinely useful. Many business websites fall short on all three: services hidden on a single page, missing headings, slow templates or two languages mixed on one URL.
Our SEO work starts with a diagnosis of what is actually holding your site back. From there we prioritize: technical issues that block visibility, pages that should exist but do not, and content that needs to answer buyer questions better. Because we also build websites, we can fix problems at the source instead of only reporting them.
AI-assisted search features rely on the same foundations — crawlable pages, clear facts and helpful content. We do not sell shortcuts for them; we make your website a reliable source.
Typical challenges
Signs your website is underperforming in search
We often see one or more of these issues:
Your services have no dedicated pages
Everything sits on one page, so search engines cannot match you to specific searches such as a particular service in your market.
Technical barriers
Missing headings, duplicate titles, broken redirects, indexable test pages or content that only appears after scripts have run.
Visibility dropped after a relaunch
Old URLs were removed without redirects, or a “noindex” setting from the staging site made it into production.
International confusion
German and English pages compete with each other because hreflang and canonical tags are missing or wrong.
Content without intent
Articles exist, but they do not answer the questions your potential clients actually ask before they buy.
Slow pages
Heavy themes, oversized images and third-party scripts make the site slow on mobile devices.
Deliverables
What our SEO work includes
We tailor the scope to your situation. Typical components:
Search visibility audit
A structured review of crawling, indexing, site architecture, metadata, content and performance, with prioritized recommendations.
Technical SEO
Fixes for indexing, canonicals, redirects, structured data, sitemaps, robots rules and Core Web Vitals — implemented, not just listed.
On-page optimization
Titles, descriptions, headings, internal links and page content aligned with what people are looking for.
Keyword and content strategy
Research into how your buyers search in each market and language, mapped to pages that deserve to rank.
SEO migrations
URL inventories, redirect maps, launch checklists and monitoring for relaunches and domain moves.
International SEO
Localized URL structures, hreflang, language-specific research and content that reads naturally in each language.
Measurement and reporting
Search Console setup and regular reporting on clicks, impressions and indexed pages — in plain language.
Related work
Process
How we approach SEO
SEO is ongoing work, but it needs a clear starting point and clear priorities.
- 01
Audit
We crawl your site, review Search Console data where available and identify what blocks visibility.
- 02
Prioritize
We rank the findings by impact and effort and agree on a plan with you.
- 03
Implement
We fix technical issues, improve pages and create content — or work alongside your developers.
- 04
Measure and refine
We track the effect in Search Console and adjust priorities as data comes in.
Methods
Methods and tools
We follow Google's Search Central guidelines and focus on fundamentals that last.
Analysis
- Google Search Console
- Site crawls
- Indexing review
- Core Web Vitals field and lab data
Implementation
- Semantic HTML
- Structured data (schema.org)
- hreflang and canonicals
- XML sitemaps and redirects
Content
- Search intent research
- Topic clusters
- Editorial guidelines
- Internal linking
Further reading
Websites5 min read
How to choose a web design agency in Mallorca
Agency, freelancer or in-house? The questions that separate a good web design partner in Mallorca from a risky one — languages, references, ownership, scope and support.
SEO5 min read
How to improve local search visibility for businesses in Mallorca
What decides whether your business appears when people in Mallorca search for your services: Google's local factors, your Business Profile, website, reviews and languages.
SEO5 min read
SEO for multilingual businesses in Mallorca: how to plan languages, URLs and content
Which languages your Mallorca website needs, how to structure them so Google shows the right version, and why translation alone is not enough.
FAQ
Frequently asked questions
Can you guarantee first-page rankings?
No, and nobody honestly can. Rankings depend on competition, search engine decisions and many factors outside anyone’s control. What we can promise is careful work on the factors you do control and transparent reporting.
How long until SEO shows results?
Technical fixes can take effect once search engines recrawl the affected pages; content and authority usually take months to build up. We set expectations per project and report progress regularly.
Do you do local SEO?
Where it fits your business, yes — for example consistent business information and content that is relevant to the regions you serve. We do not create fake addresses or location pages for places where you have no presence.
Do you also write the content?
Yes, in English and German. We can also work with your in-house experts and turn their knowledge into well-structured pages.
What about AI Overviews and AI-assisted search?
Google states that its AI features require no special optimization: the same fundamentals apply — crawlable pages, helpful content and structured data that matches the visible page. That is exactly where we focus.
Do you build links?
We do not buy links or use link schemes. We help you earn mentions through useful content, partnerships and good public relations where it makes sense.
Related pages
Technical SEO, content structure and local visibility for businesses in Mallorca — in English and German.
A better website without losing what the old one built up: audit, rebuild, redirects and monitoring.
Web design, SEO and digital marketing for businesses in Mallorca — run from Palma, in English and German.
Related services
Web design & development
Fast, search-friendly business websites designed around how your customers decide.
Digital marketing
Campaigns, content and lead generation that bring the right enquiries — measured honestly.
Photo & video content
Commercial photography and video that show your business as it really is.
Daniel GolaWant to know what is holding your site back?
Send us your website address and your goals. We will take a first look and tell you where the biggest opportunities are.
Prefer email? Write to hello@framequality.org.