Wohnzeiten
Website · SEO · Performance marketing
Website, SEO, ads, social media, photo and video for a kitchen and furniture workshop.
Solution · Website redesign
Website redesign without losing what your old site built up
Your current website has history: pages that rank, links from other sites, visitors who know where to click. We rebuild it properly — new design, clearer content, modern technology — and carry that history over to the new site.
A redesign is more than a new look
Most businesses decide on a redesign because the site looks dated, is hard to update or no longer reflects what they do. Those are good reasons. The risk is in the switch itself: if old addresses disappear without redirects, content is dropped or the new site is slower, search visibility and enquiries can fall right after launch.
We plan a redesign as a migration: we start with what exists, decide page by page what stays, merges or goes, and make sure every important old address leads somewhere sensible. In November 2026 we did exactly that for our own move from framequality.de to framequality.com.
What we solve
Why redesigns go wrong
Old URLs end in errors
Pages with links and rankings disappear without a 301 redirect, and visitors from Google or bookmarks hit an error page.
Content gets lost
Pages that brought in enquiries are dropped because nobody checked what they were doing for the business.
The new site is slower
Heavy themes, large images and extra scripts make the new design look good in a presentation and feel slow on a phone.
Measurement breaks
Analytics and Search Console stop working after the switch, so nobody can tell whether the redesign helped.
Launch without monitoring
Problems are only noticed weeks later, when traffic or enquiries have already dropped.
What you get
Everything a redesign needs
From the first audit to the weeks after launch.
Audit of the existing site
Pages, content, technical state, search data where available, and what visitors actually use.
New structure and content
A clearer page structure, rewritten or improved copy, and decisions on what stays, merges or is retired.
Design refresh
A modern design that fits your brand — refined where it works, rethought where it does not.
URL mapping and 301 redirects
Every important old address mapped to its closest new page, redirected in a single step.
Performance and accessibility
Fast loading on phones, clean code and accessible components as part of the build, not an afterthought.
Launch and monitoring
Sitemap, Search Console, consent-based analytics and checks in the weeks after go-live.
Who it is for
For businesses with a site that has history
Outgrown websites
Sites that no longer reflect what the business offers or look clearly behind competitors.
Hard-to-maintain systems
Old page builders, outdated plugins or setups that only one person still understands.
Domain or platform moves
Businesses changing domain, merging sites or leaving a platform without wanting to start from zero in search.
Our own relaunch
framequality.de to framequality.com
We moved our own website from a WordPress site on framequality.de to a bilingual English and German site on framequality.com. We inventoried the old URLs, mapped them to their closest new pages with single-step 301 redirects, answered removed thin content with a clear 410, and registered the domain move with Google Search Console’s change-of-address tool.
On the new hosting, lab tests with Lighthouse scored 98 to 100 for mobile performance, with a simulated mobile LCP between 1.9 and 2.5 seconds. These are lab values under simulated slow mobile conditions, not field data from real visitors. If you want to do parts of the work yourself, our step-by-step guide below explains the process in detail.
- Redirect map documented before launch
- Old and new domain checked in Search Console
- Analytics only with visitor consent
Real work
Relaunches and client websites
Our own domain move documented as a case study, plus client websites we have designed and built.
Fugen-Center
Website · Stationery · Social media
Website, company presentation, stationery and social banners for joint specialists.
Own website2026
Framequality.com — our own website, rebuilt from scratch
The old site was a German WordPress one-pager with no dedicated service pages, theme demo content and three domains answering at once. It no longer showed how Framequality works today.
- Information architecture
- UX and interface design
- Copywriting in English and German
- Web development
Process
How we run a redesign
- 01
Audit
We review the current site, its content, technology and available search data, and agree the goals.
- 02
Plan
New structure, content decisions and the URL map — documented before design starts.
- 03
Design and build
New design and development on a preview address, tested on real devices.
- 04
Switch
Go-live with redirects, sitemap and Search Console in place, checked on the day.
- 05
Monitor
In the following weeks we watch errors, indexing and enquiries and fix what needs fixing.
Scope
What shapes the effort
Every redesign is quoted individually. These factors matter most:
Size of the old site
The number of pages, posts and URLs that need a decision and a redirect.
Content work
Whether content moves largely as is or is rewritten and restructured.
Design depth
A refresh of the existing look or a new design system.
Technology change
Staying on the current system or moving to a new platform or domain.
Languages
Whether the site is or becomes multilingual.
Integrations
Forms, booking tools, analytics or other systems that need to keep working.
Further reading
Websites7 min read
Custom website or WordPress: which is right for your business?
WordPress or a custom-built website? A fair comparison of cost, upkeep, speed and control, with a decision table and recommendations for typical situations.
SEO7 min read
How to redesign a website without losing search visibility
A practical, step-by-step guide to redesigning your website while protecting search visibility: URL inventory, redirects, staging, launch checks and monitoring.
FAQ
Frequently asked questions
Will we lose our Google rankings?
Any larger change carries some risk, and short fluctuations after a switch are normal. With a complete redirect map, preserved content and a technically clean new site, the risk is much smaller. Nobody can guarantee rankings, before or after a redesign.
Do we have to change platforms?
No. Sometimes a redesign on the existing system is the right choice. We recommend a change only if maintenance, speed or flexibility clearly justify it.
What happens to our old blog posts?
We look at each one: posts that still bring visitors or answer real questions stay or are improved; outdated or thin posts are merged into better pages or retired with a fitting redirect.
Can we keep our domain?
Yes, in most redesigns the domain stays the same. If you do change domain, as we did ourselves, we plan the redirects and the Search Console move from the start.
How long does a redesign take?
It depends on the size of the site and how much content changes. After the audit you get a written plan with the steps and an estimated timeline.
Do you keep our analytics working?
We set up analytics so it continues after the switch — on the new site only with visitor consent, in line with EU, Spanish and German rules.
Related pages
Custom business websites in English and German — clear structure, fast technology, built to bring enquiries.
Technical SEO, content structure and local visibility for businesses in Mallorca — in English and German.
Websites, project galleries and brand for construction, renovation and trades businesses.
Services behind this page
Web design & development
Fast, search-friendly business websites designed around how your customers decide.
SEO
Technical SEO, content strategy and migrations that make your services findable.
Photo & video content
Commercial photography and video that show your business as it really is.
Daniel GolaPlanning a redesign?
Tell us about your current website and what should change. We will reply personally with a first assessment of scope and risks.
Prefer email? Write to hello@framequality.org.