Wohnzeiten
Website · SEO · Performance marketing
Website, SEO, ads, social media, photo and video for a kitchen and furniture workshop.
Digital marketing
Digital marketing that brings the right enquiries
We plan and run marketing that connects your offer with the people most likely to buy it — across search, social media, email and your own website. Clear goals, honest measurement and no vanity metrics.
Marketing is a system, not a set of channels
Many businesses do a little of everything: a few posts, an occasional ad, a newsletter now and then. Without a plan that connects these activities, budgets disappear without clear results and nobody can say what is working.
We start with your offer, your buyers and your sales process. Then we choose the few channels that fit, build the landing pages and content they need, and set up measurement so decisions are based on data rather than impressions. Because website, content and tracking are part of our work, campaigns do not stall at the handover between providers.
Typical challenges
Where marketing typically gets stuck
If one of these sounds familiar, there is usually room to improve:
Activity without strategy
Posting and advertising happen, but there is no shared goal, audience or message behind them.
Ads that lead nowhere
Campaigns send people to a generic homepage instead of a page built for that offer and that audience.
No reliable measurement
Nobody knows which channel produces enquiries, so budget decisions are based on gut feeling.
Leads that do not fit
Enquiries arrive, but many are outside your target market, region or budget.
Content that does not convert
Social media posts and articles get attention but rarely lead to a conversation.
Deliverables
What we deliver
Depending on your goals, our marketing work covers:
Marketing strategy
Target groups, positioning, messages, channel mix and a realistic plan with priorities and budget.
Lead generation
Offers, landing pages and forms designed to attract and qualify the right enquiries.
Paid advertising
Search and social campaigns where they make economic sense — set up, monitored and optimized.
Content marketing
Articles, guides, case studies and social content that answer buyer questions and build trust.
Email marketing
Newsletters and automated sequences for people who have opted in, set up in line with consent requirements.
Conversion optimization
Analysis of where visitors drop off, followed by targeted improvements to pages, forms and offers.
Measurement and reporting
Privacy-conscious tracking, with consent where required, and reports that focus on enquiries rather than clicks.
Related work
De Poortere
Online store · Campaign graphics · Video
Online store, campaigns, short videos and product photography for a rug retailer.
Room photos in the collection graphics are supplied by the manufacturer.
Process
How we work on marketing
Small, measurable steps instead of large campaigns built on assumptions.
- 01
Understand
Business model, margins, sales process, current channels and the data you already have.
- 02
Plan
Goals, audiences, messages, channels, budget and the figures we will judge success by.
- 03
Launch
Landing pages, content, campaigns and tracking — tested before budget is spent at scale.
- 04
Optimize
Regular reviews, budget shifted towards what works and new experiments where they make sense.
Methods
Channels and methods
We use the channels your buyers actually use — not every channel that exists.
Channels
- Search (SEO and search ads)
- LinkedIn and Meta platforms
- Email and newsletters
- Your website and content
Methods
- Customer and competitor research
- Landing page and offer design
- A/B tests where traffic allows
- Consent-based tracking
Reporting
- Enquiries and qualified leads
- Cost per enquiry
- Channel contribution
- Plain-language monthly summaries
Further reading
SEO5 min read
How to improve local search visibility for businesses in Mallorca
What decides whether your business appears when people in Mallorca search for your services: Google's local factors, your Business Profile, website, reviews and languages.
Growth7 min read
Digital agency or growth partner: what's the difference?
How a project-based digital agency differs from an ongoing growth partner in scope, communication and accountability, and how to choose the right model.
FAQ
Frequently asked questions
Can you guarantee a number of leads?
No. Results depend on your market, your offer, the competition and the budget. We set realistic targets together, measure honestly and adjust quickly when something does not work.
What budget do we need for advertising?
That depends on your market, the cost of clicks in your industry and your goals. We recommend starting with a test budget, learning what works and scaling only what performs.
Do you run cold email campaigns?
Unsolicited commercial email is restricted in the EU and often requires prior consent — in Germany under § 7 UWG, in Spain under the LSSI-CE. We focus on consent-based email marketing and recommend legal advice before any outbound email campaign.
Do we need tracking cookies?
Not necessarily. We prefer privacy-friendly measurement and only add consent-based tracking where it provides real value. If it does, we implement a consent setup that gives visitors a genuine choice.
Can you work with our existing marketing team?
Yes. We can take over specific tasks, support your team with strategy and execution, or handle marketing completely.
Related pages
Web design, SEO and digital marketing for businesses in Mallorca — run from Palma, in English and German.
Websites, brand and content for estate agencies and property businesses selling to international buyers.
Related services
SEO
Technical SEO, content strategy and migrations that make your services findable.
Photo & video content
Commercial photography and video that show your business as it really is.
Automation & CRM
Connected tools and automated workflows that save time and prevent errors.
Daniel GolaLet’s make your marketing measurable
Tell us what you sell, to whom, and what you have tried so far. We will suggest where to start.
Prefer email? Write to hello@framequality.org.