Wohnzeiten — website, campaigns and content for a kitchen maker
Long-running work for Wohnzeiten, a kitchen and furniture workshop in Aichach: website and SEO, campaigns, social media, photo, video and print.
- Client
- Wohnzeiten
- Relationship
- Client project
- Year
- 2026
- Our role
- Website, SEO, performance marketing, social media, photography, video and print — by Framequality
Services
- Website
- SEO
- Performance marketing
- Social media
- Team and workshop photography
- Short films and reels
- Print: flyers, vouchers, roll-ups and banners
Challenge
Made-to-measure kitchens and furniture are bought on trust. A local workshop has to show its craft, its showroom and its current offers again and again — online and on paper.
Solution
One partner for the whole presence: the website and its SEO, performance-marketing campaigns, social media content, photography and video in the workshop and at clients' homes, and print for events and offers.
Outcome
A long-running relationship rather than a one-off project, with website, campaigns, social media and print working from the same message and look.
Wohnzeiten makes custom kitchens and furniture in its carpentry workshop in Aichach, near Augsburg. For Wohnzeiten, Framequality is not a one-off supplier but a long-running partner: the website and its SEO, performance-marketing campaigns, social media content, team and workshop photography, short films and reels, flyers, vouchers, roll-ups and banners.
The client
On its website, Wohnzeiten describes itself as a family business in Aichach. Alongside made-to-measure kitchens and furniture, it offers sliding doors, stretch ceilings from Plameco, exterior doors and bed systems, and it invites people to its showroom — including a virtual tour — and to in-house events.
Website and SEO
The website is built around how people buy a kitchen: first see what is possible, then understand how a project runs, then make an appointment.
- Clear product areas for kitchens, furniture, sliding doors, stretch ceilings, exterior doors and bed systems.
- A four-step process — request, needs, offer, implementation — so nobody wonders what happens after they get in touch.
- The showroom up front, with a virtual tour and an invitation to visit.
- Room for current events, such as a banner for the stretch-ceiling showcase days.
- Search engine optimisation for local demand: page titles and descriptions say what Wohnzeiten makes and where — custom kitchens and furniture from Aichach.
Campaigns
Performance marketing turns individual offers into campaigns. Two examples: a kitchen-planning offer with a BORA X-Pure included for free, valid from February to April, and a two-day BORA live cooking show. The X-Pure ad points to its own page on the website, so people land on the offer they clicked rather than on the homepage.
Social media, photography and video
Wohnzeiten's Instagram shows finished kitchens, the workshop, ideas and events. The content behind it is produced on site: portraits of the team and photos in the workshop, product details, short films from visits to clients' homes and reels walking through finished kitchens. Real photos of real people and projects do what stock images cannot — they show who will actually build the kitchen.
Not everything happens online. Events and offers also need posters, flyers, vouchers, roll-ups and banners — designed in Wohnzeiten's black and gold, like the logo and the ads, so a flyer on the counter and an ad on the phone clearly belong together.
Why one partner helps
Because website, campaigns, content and print come from one place, an offer can run with the same message on the website, in ads, on Instagram and on paper — without briefing four different suppliers. That is the idea behind our growth partnership.
