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Real estate · Mallorca

Real estate marketing for agencies and property businesses in Mallorca

Buyers on Mallorca often decide from abroad, in another language, long before they call. We build the website, brand and content that help them trust you from the first click — in English and German.

Your buyers meet you online first

Most people looking at property on Mallorca start from home: in Germany, the UK, Scandinavia or elsewhere. They compare agencies on their phone, read in their own language and judge quickly whether a business feels established and trustworthy. Your website, your printed material and your social channels have to tell the same, clear story.

Framequality works with estate agencies and property-related businesses — agencies, financing and advisory firms, developers and rental businesses — on the parts of marketing that buyers actually see: the website, the brand, the photography and the campaigns that lead to an enquiry. We are based in Palma and work in English and German.

What we solve

Common problems in property marketing

  • A website that looks dated

    International buyers compare you with large agencies. An old, slow or cluttered site makes even an excellent portfolio look less credible.

  • Translations that read like translations

    German-speaking buyers notice stiff wording immediately. Each language needs its own clear copy, not a word-for-word version of the other.

  • Brand that changes from channel to channel

    Logo, colours and tone differ between the website, flyers, signs and social media — so the business feels smaller than it is.

  • Enquiries without context

    A contact form that asks for nothing useful means slow follow-ups and long email chains before the first viewing.

  • Campaigns that land on the homepage

    Paid or social campaigns send people to a general page instead of one built for that audience, area or offer.

What you get

Marketing building blocks for property businesses

We plan them together, so each piece supports the others.
  • Agency website

    A fast, clear website that explains your services, areas and way of working — easy to update and built on a solid technical base for search.

  • English and German buyer journeys

    Separate, natively written pages for each language, with a language switch that leads to the matching page instead of the homepage.

  • Brand identity

    Logo, colours, typography and templates that work the same on the website, on signs, in print and on social media.

  • Photography and video

    Planned shoots of your team, office and work, so the website does not depend on stock images.

  • Campaign landing pages

    Focused pages for a specific audience, area or service, with measurement set up only with visitor consent.

  • Enquiry workflows

    Contact forms that ask the right questions and route requests to the right person, so you can answer quickly and in the right language.

Who it is for

Built for property-related businesses

  • Estate agencies

    Independent and boutique agencies that want to present their service and their area as clearly as the large networks do.

  • Financing and advisory firms

    Businesses that help buyers finance, insure or legally secure a purchase — where trust has to be earned online.

  • Developers and rentals

    Projects and rental businesses that need a strong brand and campaign pages for a defined audience.

Our approach

Clear about what we do — and what we do not

We focus on the agency’s own presence: website, brand, content, search visibility for your services and areas, and campaigns that lead to an enquiry. That is where most independent agencies lose buyers.

We do not sell property portal packages and we do not replace your listing or CRM software. If you already use such tools, we design the website and enquiry flow around them and connect them where a clean integration exists.

  • One contact for website, design and content
  • Copy written natively in English and German
  • No stock-photo agency look — real people and real places

Real work

Work for property businesses on Mallorca

A brand and website for a property-financing firm in Santanyí, and print material for an estate agency in the same town.
Son Bauer Estates flyers in DIN long format on a light surface.

Son Bauer Estates

Flyers · Business cards · Print

Flyers and business print for an estate agency on Mallorca.

Process

How a project runs

  1. 01

    Conversation

    Your market, your buyers, your current website and material — and what is not working today.

  2. 02

    Plan and scope

    A written proposal with the pages, languages, content and deliverables, so both sides know what is included.

  3. 03

    Brand and design

    Visual identity and page designs, reviewed with you before development starts.

  4. 04

    Build and content

    Development, copy in both languages, photography where needed, and testing on real phones.

  5. 05

    Launch and care

    Go-live, search setup, and ongoing updates or campaigns if you want a partner after launch.

Scope

What shapes the effort

We quote every project individually after a first conversation. These factors make the biggest difference:
  • Number of pages and languages

    A focused site in two languages is a different project from a large site with many area and service pages.

  • Brand starting point

    Whether we work with an existing identity or develop a new one first.

  • Content and photography

    How much copy and imagery exists, and how much we write, shoot or edit.

  • Integrations

    Connections to existing tools such as listing software or email systems, where a clean integration is possible.

  • Campaigns

    One-off launch pages versus ongoing campaign work with regular landing pages.

  • Ongoing support

    Whether you update content yourself or want us to handle changes over time.

FAQ

Frequently asked questions

Do you build property portals or listing databases?

No. We build the agency’s own website, brand and marketing pages. If you use listing or CRM software, we work around it and connect it where a clean integration exists, but we do not replace it.

Can the website be in English and German?

Yes. Both languages are written natively and each page has its own counterpart, so a German-speaking buyer reads proper German, not a machine translation. If you need further languages later, the site can be structured to add them.

Do you also take photos and videos?

Commercial photography and video are part of our services. We plan shoots around what the website and campaigns need — for example your team, your office, your area and your work.

Will this get my agency to the top of Google?

Nobody can guarantee rankings. We build a technically clean site, clear pages for your services and areas and a structure that search engines understand — the foundation for being found. Results depend on competition, content and time.

We already have a logo. Do we need a new brand?

Not necessarily. Often it is enough to define colours, typography and templates around the existing logo so every channel looks consistent.

Are you based on Mallorca?

Yes. Framequality is operated from Palma de Mallorca and works with clients on the island and in German-speaking countries, in English and German.

  • Custom business websites in English and German — clear structure, fast technology, built to bring enquiries.

  • Technical SEO, content structure and local visibility for businesses in Mallorca — in English and German.

  • Web design, SEO and digital marketing for businesses in Mallorca — run from Palma, in English and German.

Services behind this page

Daniel Gola

Let’s talk about your agency’s presence

Tell us about your business, your buyers and what you want to improve. We reply personally, in English or German.

Prefer email? Write to hello@framequality.org.